It's that time of year again -- when the global gaming industry converges in London to strut their stuff at the ICE/ICEi exhibition. For the gang at Parlay, it will be our seventh year holding court at Earls Court. So we know that by the end of Day Three we'll have sore feet, dry mouths and maybe just a touch of a hangover. But we wouldn't miss it for the world.

That's because we've learned the secret of ICE... It's all about the people. Sure, ICE is great for product launches, software showcases, sneak peeks and meetings out the whazoo. But more than that, ICE is the place to build new relationships and renew old ones.

After all, even though we work in a world of instant messaging, teleconferencing and virtual meetings, there's still nothing that beats the old face-to-face. So if you’re going, be sure to take time from the business of ICE to make time for the people of ICE. You never know where the connections will take you.

By the way, if you're reading this, we'd love to meet you face-to-face at ICE! Please feel free to pop in to talk with any of our team on our stand (5225). Or drop us a line to arrange a meeting in advance.

And if you can’t make it to ICE, we’ll be blogging live from the floor each day. So keep an eye on these pages between January 21 and 25! Or subscribe to our newsfeed if you have an RSS reader.

Hope to see you there!