Bingo Blog

Something New from Parlay

Perry Malone - CTO's picture

While spending time in Barcelona at this year's EIG conference, we had the pleasure of talking with a number of game site operators in the industry. It seems that one of the items foremost in their minds is finding "fresh content". As the industry becomes increasingly more competitive, the cost to acquire new players becomes much greater. Once you've invested in getting players in the door, you want to keep them coming back for as long as possible. One way to do this is by continually adding new entertainment value or "fresh content".

Parlay has always been known as one of the leading suppliers of internet bingo solutions. With over ten years of innovation in the Bingo space, you could say that when industry people mention the word "Parlay" everyone immediately thinks: "Bingo". What the industry may not know is that, behind the scenes, Parlay has been continually evolving its product line with great add-on games.

Early in its history, Parlay recognized that a key element of any successful online Bingo operation is the co-offering of entertaining side games that enhance player experience while adding additional revenue opportunities. As a result, Parlay has produced a substantial inventory of enjoyable slots, Video Poker, Lottery and casino games to round out its leading Bingo products.

Over the past year we’ve seen the emergence of a number of smaller game developers who set up content shops to service the need for 'fresh content". One of the major hurdles for these smaller companies is the complexity of getting their products integrated. Operators are looking for quick "plug and play" solutions - especially organizations that have in-house developed back office systems. Most of the newer side game developers are talented in front end creative design but they lack the experience needed for scalable game engine design, backend management and integration.

Here at Parlay we recognized this growing trend and felt the time was right to re-package our popular side games into a "plug and play" solution for site operators. ParlayGames Suite is a collection of our best performing slots and side games. Not only does the suite offer exceptional entertainment value but the games are proven money makers.

The ParlayGames Suite ships with our flexible Common Wallet Adapter technology. This allows seamless integration with popular back end systems from Orbis, Finsoft, Parspro and most bespoke systems. In addition, the ParlayGames Suite is built on the Parlay5 architecture for scalable, reliable game operation in any language or currency.

We feel that the ParlayGames Suite is an obvious solution for operators who are searching for a quick to market content solution that offers new entertainment value for players and increased revenue opportunities for their business.

Please contact us to arrange a preview of the new ParlayGames Suite.