Leave it to Paddy Power to bring controversy to bingo. Never one to walk the line, the leading Irish bookie has found itself in hot water thanks to an ad for its new online bingo game, powered by Parlay Entertainment. The London Underground and Dublin bus and rail are among several agencies who have censored the offending advert.

Entitled "Breast Feeding Man", the ad pictures a man exposing his nipple to a baby. It includes a tagline that asks, "Where have all the women gone?"

In today's hyper-competitive world of online bingo marketing, how can one e-bingo site stand apart from the rest? The answer, it seems, is in the stars. But don't look to the sky for inspiration; we refer to stars of the celebrity, not celestial, variety.

Jackpot fever! It’s the only way to describe last year’s astounding growth of online bingo prizes. In 2006 alone, the size and frequency of big bingo jackpots grew exponentially industry-wide. These days, it’s not uncommon to see progressive jackpots regularly paying out £30-60,000, with some prizes topping one hundred grand. Such prizes were unheard of just a few years ago.

Welcome to the United Kingdom, where the game of bingo tugs at both the heartstrings and the purse strings of avid fans like nowhere else in the world.

Welcome to the United Kingdom, where the game of bingo tugs at both the heartstrings and the purse strings of avid fans like nowhere else in the world.

Bingo is IN again, and it's all thanks to the Internet. Around the world, people who have never stepped foot into a physical bingo hall are logging on, signing up and winning big with online bingo! But it's not just the players who are cashing in. Land-based bingo hall operators are discovering that a web-based bingo strategy is critical to the success of their brick-and-mortar halls.