Parlay has teamed with Norsk Bingo AS to launch a new concept in bingo entertainment. Norsk is deploying 2,000 touch-screen tabletop kiosks in 30 bingo halls throughout Norway. The kiosks feature Parlay Bingo software offering Norwegians the ability to play electronic bingo while at their local bingo hall. Radio frequency cards let players activate their accounts and manage financial transactions. It is thought to be the first such implementation of online bingo software in a land-based bingo environment.

It's not enough that bingo has taken the Internet by storm; now it's set to take on TV. Traditional media and new technology have converged to create a potent gaming product that lets players physically interact with live television, bringing the excitement of the bingo hall directly into the home. And Parlay Entertainment is making it happen.

Without a doubt, bingo is one of the world's most popular games. It's been played in various forms for centuries from South America to South Africa, Portugal to Poland, and seemingly everywhere in between. So it's no wonder that players from around the globe are flocking to the game online.

Parlay-powered BingoMania.co.uk has been named runner-up in the UK Bingo Site of the Year Awards. The award recognises and rewards excellence in UK online bingo, as voted by players at WhichBingo.co.uk.

"It’s a bit of a David and Goliath story," said Stuart Gordon, whose title is Founder and Chief Fun Officer for BingoMania. "We’re a relatively small but mighty community. So, it’s not first place, but that would have been too freaky.

Parlay is pleased to have been granted a licence by the UK Gambling Commission to develop, supply, install and adapt gambling software in the UK. The licence is through its subsidiary Parlay Malta Limited.

Parlay is one of only thirty companies worldwide to hold a remote licence in the gambling software category and the only bingo software developer to do so. The licence allows Parlay to deploy its award-winning software to clients headquartered in the UK or to remote companies who target the UK market.

Players love gaming variety and Parlay is happy to deliver. Another dozen games from Orbis have been integrated into the Parlay 4 platform. Games include a variety of 5-line, 9-line and 20-line slots, as well as three unique scratch tickets. Most games feature interactive bonus rounds. Titles include: Big Top Slot, Funky Monkey, World Cup Heros, and Caddy Scratch.

Ireland's RehabBingo.com has become the main jersey sponsor for the Bray Wanderers, an Irish football team. Rehab will sponsor Bray's jerseys for the 2008 and 2009 League of Ireland seasons.

"We are delighted to sponsor Bray Wanderers AFC and be a part of the club's success. Bray Wanderers have put on a remarkable performance over the last year and I hope that as a sponsor RehabBingo.com can support the club in its endeavours during the 2008 and 2009 Eircom League of Ireland," commented Irene Gahan, Marketing Manager of RehabBingo.com.

Leave it to Paddy Power to bring controversy to bingo. Never one to walk the line, the leading Irish bookie has found itself in hot water thanks to an ad for its new online bingo game, powered by Parlay Entertainment. The London Underground and Dublin bus and rail are among several agencies who have censored the offending advert.

Entitled "Breast Feeding Man", the ad pictures a man exposing his nipple to a baby. It includes a tagline that asks, "Where have all the women gone?"

Leading Internet bookmaker Bet24 has launched online bingo using Parlay software. The website, found at Bet24.com, targets Scandinavian audiences and is available in Swedish, Danish and Norwegian. Bet24 have said they chose Parlay because of its extensive bingo industry expertise. The launch strengthens Bet24’s product offering, ensuring its customers enjoy the most exciting gaming products on the market. Online bingo is expected to expand rapidly beyond the core UK market and Bet24 is on the leading edge of that trend.

St. Minver's International Bingo Network, powered by Parlay Entertainment, has welcomed two more brands into its fold. Shipleys Bingo launched in September 2007 in partnership with Shipleys Leisure Group. The Group owns three Shipleys luxury bingo clubs and operates three additional halls under the BJ Bingo banner. Metro, the UK's fourth-largest newspaper, also joined the St. Minver family of bingo sites in October. The Metro newspaper targets more than 1.1 million commuters every day and its website hosts more than 1.8 million unique visitors each month.