Press Releases
Littlewoods Gaming Launches Online Bingo Using Parlay Entertainment Technology
Leading UK betting & gaming brand is the latest to launch Internet bingo on the St. Minver Bingo Network.
LONDON , UK — February 1, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Littlewoods Gaming has launched LittlewoodsBingo.com on the St. Minver Bingo Network. St. Minver supplies fully managed white label gaming solutions to the European marketplace, and licenses its bingo technology from Parlay Entertainment.
Littlewoods Gaming has a strong brand heritage in the UK dating back to 1923 when it launched Littlewoods Football Pools. Today Littlewoods Gaming has over 1.7 million customers and provides a wide portfolio of Littlewoods branded gaming and betting opportunities, including football pools, spot the ball, lucky numbers, lottery scratchcard games, fixed odds betting, casino and poker play. It has grown to become one of the most recognizable gaming and betting brands in the United Kingdom.
The addition of online bingo is a logical extension to Littlewood's suite of gaming products, and it marks the first time that Littlewoods Gaming will specifically target the growing market of young, female online gamers.
"Bingo players want to have fun with brands they know and trust. By leveraging the Littlewoods brand, we aim to broaden the Company's reach into the marketplace and look to establish LittlewoodsBingo.com as a leading UK bingo website," commented Ian Penrose, CEO of Sportech PLC, the parent company of Littlewoods Gaming.
Peter Trinz, Senior Vice President of Parlay Entertainment, said, "Littlewoods Gaming is just the latest high-profile brand to join the St. Minver Bingo Network, which also includes Yahoo! Games, Virgin Games, Park Group and others. We are proud of our strong partnership with St. Minver and we are confident that our leading software, coupled with their superior marketing and operations abilities, will result in a successful venture for Littlewoods."
Leigh Nissim, Managing Director of St. Minver UK, commented, "We're delighted to welcome a pedigree gaming brand such as Littlewoods into our bingo network. The number of players in our network continues to grow significantly which allows us to offer the best entertainment, jackpots and player experience in the European online bingo market."
About Parlay Entertainment
Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo1, Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! and MSN.
Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.
About Sportech PLC
Sportech PLC provides a variety of betting and gaming opportunities to over 1.7 million customers through its betting and gaming brand, Littlewoods Gaming. Drawing on over 80 years of experience, Littlewoods Gaming has developed a wide-ranging product portfolio, which includes football pools and football games, sports betting and online casino, poker and entertainment games.
Sportech PLC is continually developing access to its gaming products through a network of channels including Internet, telephone, post and a UK network of collectors who visit customers in their homes. Sportech PLC is listed on the London Stock Exchange. For more information, visit www.sportech-plc.co.uk
About St. Minver Limited
St. Minver is a leading European turn-key supplier of online gaming solutions, delivering fully managed white label gaming channels to high profile customers including Yahoo! Games, Lastminute.com, Wanadoo and Virgin Games. Operating under a Gibraltar gaming license, St. Minver offers its partners a full suite of casino, bingo and poker games. The company currently operates 62 white label casinos, bingo and poker sites across 31 different partners, plus an additional 22 poker sites.
Contact:
Parlay Entertainment Inc.
Tyler Schwartz, Communications Specialist
+1 (905) 337-6532
Sportech PLC
Ian Penrose, Chief Executive Officer
+44 (0) 151 288 3244
St. Minver (UK) Limited
Leigh Nissim, MD
+44 (0) 207 313 3251
James Harrison, Harrison Moscow Communications
+44 (0) 208 964 7603
For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.
This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.
The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.
¹ United States Patent No. 6,585,590 "Method and system for operating a bingo game on the internet", with other Patent applications pending in other countries.
© 2010 by Parlay Entertainment Inc.